Music Marketing Project:

 Summary:
      In this project, my group and I had to create an artist based on a song previously selected by our teacher. We had to create a marketing campaign in order to be able to make our "up and coming"artist famous. To be able to properly market our artist, we had to research about marketing trends conducted by similar artists. Since our song was alternative rock, we has to familiarize ourselves with bands and artists that produced the same type of music such as Panic At The Disco! and Twenty One Pilots. After our research was done, we had to create different social media accounts in order to promote the artist. We also created a website to incorporate technological convergence. Furthermore, we made our own merchandise: t-shirts, hats, and sweaters, in order to  advertise the musician, and to create a connection with the fans.
      Finally, we created a music video of the song. The video represented the tone and mood of the music. Due to our research we learned what the message original band was trying to portray through their music, and with our music video we also tried to demonstrate a similar message. We utilized different techniques to be able to do this. For example, specific lighting, props, different shots and angles, all of these in order to be able to make a great music video for the artist.

Research:
      In order to be able to create and market an artist, my group and I had to conduct a research to learn more about the music industry and the genre of the song we had. The genre of the sonf we had was alternative rock, and through our research we learned different things that helped us with our final project.  For example, alternative rock is music that refers specifically to the punk/new wave-rooted style that emerged in the 1980s. It is influenced by folk music reggae electronic and jazz., and the catchy tunes and lyrics about situations that young adults usually go through. For this reason the target audience is 16-30 years old.
                                                                                                                           In addition, we had two case studies were we learned even more about the alternative rock genre. Panic At The Disco!, which they focus on highly produced concerts and live shows with direct fan interaction. Also, they elaborate guerrilla marketing campaign prior to the release of new albums including hints of release dates, teasers, social media posts, etc. They distribute their music in different ways: on Spotify, Apple Music, Pandora, Radio, physical copies, Live shows, etc. Similarly, Twenty One Pilots has created a website where fans can purchase merchandise, look at videos, get informed about the latest  and future live events, and purchase concert tickets. They also have social media accounts such as Facebook, Youtube, Instagram, and Twitter. Both case studies helped us learn how to market our artist. For example, have social media accounts, and post daily to create a connection with the fans. Create a website is another important part for the artist, and having merchandise. Finally, we learned that our artist should have a care-free attitude because that is was the fans of this music genre relate to and like.

Marketing Creations: 
       To be able to market our artist "Agord" we created different social media accounts were people can be constantly updated about the artist's life. In the Instagram account, "Agord" posted images about upcoming events, merchandise, and the new music video. We utilized Instagram because based on our research 16-35 years old use Instagram more than any other social media, which is that age group is exactly our target audience. Instagram became the most important social media account.                                                                                                                                                                                                               
      In addition we created a website where fans can easily access the latest news about "Agord". In this website one can find the single "Badfish", which is the song we were given. Also, one can find the music video, upcoming tour dates tickets, a "learn about me" section where one can get to know "Agord" more, merchandise purchasing section, a "contact us" section where fans could send gifts and letters to the artists or can win give-aways. Finally, in the same website, there is a specific section for a blog. In this blog, "Agord" talks about his life and what he is constantly doing. This way fans can get to know him on a personal level. In addition, he talks about the releases of new singles and music videos. The website is the perfect way to market, and distribute the music and the artist.

https://marianaanzola02.wixsite.com/website     ----> Agord's website

Analysis:

      By doing this project, I learned several techniques I could use for my portfolio project. For example, I learned how to properly create a marketing campaign for any medium. Also, as my group and I created the music video, I learned new editing techniques that I could incorporate in the project. I learned how to work with colors and lights. Finally, I learned how to keep a whole theme throughout the video, and marketing campaign in order to have consistency and be able to keep an audience interested.